What is covered:
- Content pillars that give you structure so you are not guessing what to post
- How to find the right side of TikTok and Instagram where your customers already hang out
- Using comments and conversations to build a loyal community, not just views
- Faster, smarter editing, including batching, strong hooks, and spotting trends without living on your phone
- Growing locally by collaborating with other businesses, vendors, and creators in Utah
Want to access this class? Fill out this form: Request UMLF Class Recordings and Materials
About Kendall:
In January 2022, Kendall posted her first TikTok. That summer, an eight-second video she made about a local Utah soda shop unexpectedly went viral, giving her first real traction on social media. Instead of treating it as a one-off moment, she leaned in and started using her platform to highlight how much she loves Utah and how much there actually is to do here.
As she spent more time creating, Kendall kept hearing the same narrative online that Utah and Salt Lake City were boring or had nothing going on. That criticism only fueled her motivation to prove otherwise by spotlighting local businesses, events, and experiences. Since then, she has built a hyperlocal following of more than 160,000 across Instagram, TikTok, and Facebook.
In June 2025, Kendall left a decade-long career in Power 4 collegiate athletics to pursue social media full-time. Her ability to create engaging, authentic content has led to collaborations with Fortune 100 brands and helped elevate local businesses throughout the Salt Lake community and beyond.
About the Utah Microloan Fund:
Our mission is to help communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.
How are we different from other financial institutions? The UMLF helps people who:
- Are just starting out and don’t have an operating history
- Don’t have enough collateral for a conventional loan
- Have had life events that have had a negative impact on credit scores
We are designed to support business owners by offering small business microloans and free business education and advising. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.
Learn more at www.umlf.org