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Archives: Classes

  • Email Campaigns

    Email Campaigns

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    Not sure how to get started with your first email campaign? Don’t worry, we’ll take you step-by-step through how to create and send your first email campaign with Constant Contact. By the end of this session you’ll know how to create an effective email campaign that looks great on any device and gets your subscribers to take action.
    In this one-hour presentation, including a live product demo, we’ll show you:
    ● How to drive action with the seven essential elements of email design
    ● A simple, persuasive formula for what to say in any email campaign
    ● How to save time on future emails with a reusable master template

    Want to access this class? Fill out this form: Request Class Recordings and Materials
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    About the Instructor:
    Paula Sageser started her own business, PCS Creative Services, to help other small business owners navigate through the Wild World of the Web. Her business is building and troubleshooting websites. As a volunteer, she is a SCORE mentor and teaches classes in Social Media, Email Marketing and Purposeful Websites. As a partner with Constant Contact’s marketing community, she blends her knowledge of website design with tips and tricks for connecting the dots between websites, social and email.

  • Email Marketing During Uncertain Times

    Email Marketing During Uncertain Times

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    Now is a great time to reach out to your existing customers to update them on your status, let them know you appreciate them, and stay top of mind. One great way to do that is through your email list and your email marketing efforts. Make your emails about them, keep it personal, and show genuine appreciation and a willingness to help. This workshop will talk about the importance of appreciation and some ways you can better personalize your email marketing.

    Part 1: Appreciating Your Business & Your Customers
    Small business owners are very busy and rarely have time to reflect on the work they’ve done, the customers they’ve helped and to plan a strategy moving forward. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers and how to evaluate what’s important to you and your business moving forward.

    Part 2: How to Create More Personalized Email Messages for Better Results
    As a small business, you have an advantage over larger businesses. You interact with your customers on a more direct/personal level. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails.
    In this workshop, we’ll show you:
    • What it means to personalize your email campaigns
    • How to add simple personalization in your emails
    • How to personalize based on what you know about your subscribers

    Want to access this class? Fill out this form: Request Class Recordings and Materials

    About the Instructor:
    Paula Sageser started her own business, PCS Creative Services, to help other small business owners navigate through the Wild World of the Web. Her business is building and troubleshooting websites. As a volunteer, she is a SCORE mentor and teaches classes in Social Media, Email Marketing and Purposeful Websites. As a partner with Constant Contact’s marketing community, she blends her knowledge of website design with tips and tricks for connecting the dots between websites, social and email.

    About the Utah Microloan Fund:
    Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of small business owners make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.

    How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.

  • Instagram Stories 101

    Instagram Stories 101

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    Curious about using Instagram Stories for your business, but not totally sure where to start?
    This Utah Microloan Fund course will teach you how to grow your business and stay engaged with your followers using Instagram Stories! Learn how to attract more of your ideal audience, boost your engagement, and even make more sales!
    In this class we will cover: 

    • Why Your Brand Should be Using Instagram Stories
    • How to Develop an Instagram Stories Strategy
    • How to Drive Traffic with Instagram Stories
    • How to Boost Engagement in Your Stories
    • Tips, tricks, and best practices!

    Want to access this class? Fill out this form: Request Class Recordings and Materials

     About the Utah Microloan Fund: 

    Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of entrepreneurs make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.
     
    How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.
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  • Canva 101

    Canva 101

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    Not every company can afford a graphic designer out of the gate and contracting out projects can be costly and time-consuming. So how can you as a small business meet your needs for marketing materials for very cheap or free? This Utah Microloan Fund class will teach you how! Join instructor Sara Day as she teaches you the ins and outs of Canva, an online tool loaded with enough easy-to-use features and functionality that anyone can create what they need for their business. Logos, business cards, flyers, event covers, social media posts and more, all of these are at your fingertips just waiting to be created. 

    Want to access this class? Fill out this form: Request Class Recordings and Materials​

  • Creating & Managing Your Online Presence

    Creating & Managing Your Online Presence

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    Businesses need to be online but it can be daunting to figure out where to start and where to invest your time and money . This class with instructor Sara Day will teach you all you need to know about where your business needs to be online, how to create your different profiles, engage on each platform and most importantly how to manage your online presence. This includes the basics for a website for your business, Yelp, Google Business, social media platforms and more. 

    Want to access this class? Fill out this form: Request Class Recordings and Materials

    About the Utah Microloan Fund:
    Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of small business owners make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.

    How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.

  • Social Media Content Strategy

    Social Media Content Strategy

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    Are you a small business owner who knows they need an engaging online presence but aren’t sure what to post? Have you had social media for a while and feel like your ideas are getting stale? With instructor Sara Day, this class will break through the fog and help you develop a robust content strategy you can go home with and immediately implement for your small business. Never again will the words “I don’t know what to post” cross your mind!

    Want to access this class? Fill out this form: Request Class Recordings and Materials
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    ​About the Utah Microloan Fund:
    Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of small business owners make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.

    How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.

    Our experienced staff is ready to help you on your path to small business success as we help you secure funding and provide training opportunities to help you develop the skills you need to reach your goals. Call, email or stop by our office to learn more about how the UMLF can help you today!

  • Instagram 101

    Instagram 101

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    Instagram 101: How to Create Your Instagram Account, Maintain It and Gain a Following. 

    This class is designed for both those just starting their Instagram journey as well as for intermediate users. In this class we will cover: 

    • How to correctly set up your Instagram business account. 
    • Developing a robust content and posting strategy to best highlight your business. 
    • Strategically following other Instagram users to create potential customers. 
    • How to gain followers and engagement for your page. 
    • Linking your page to the rest of your web presence
    • Collaborating with influencers
    • And so much more! 

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    Want to access this class? Fill out this form: Request Class Recordings and Materials

    About the Utah Microloan Fund:
    Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of small business owners make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.

    How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.

    Our experienced staff is ready to help you on your path to small business success as we help you secure funding and provide training opportunities to help you develop the skills you need to reach your goals. Call, email or stop by our office to learn more about how the UMLF can help you today!

  • Standing Out on LinkedIn

    Standing Out on LinkedIn

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    Need to be on LinkedIn but aren’t sure where to start? Already have one but feel like it needs to be beefed up? This class with instructor Sara Day will go over:

    • The basics of LinkedIn and setting up your profile.
    • What and how to post and engage with your network. 
    • Tips and tricks.
    • What people are looking for in a stand-out profile! 

    Want to access this class? Fill out this form: Request Class Recordings and Materials​
    ​
    About the Utah Microloan Fund:
    Since 1991, the Utah Microloan Fund (formerly Utah Micro-enterprise Loan Fund) has helped hundreds of small business owners make their dreams come true by providing low-interest small business loans. Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.

    How are we different from other financial institutions? The UMLF helps people who 1) are just starting out and don’t have an operating history, 2) don’t have enough collateral for a conventional loan, and/or 3) have had life events that have had a negative impact on credit scores. We are designed to support business owners by offering small business loans of up to $50,000. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital.

    Our experienced staff is ready to help you on your path to small business success as we help you secure funding and provide training opportunities to help you develop the skills you need to reach your goals. Call, email or stop by our office to learn more about how the UMLF can help you today!

  • Creating an Exit Strategy

    Creating an Exit Strategy

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    The best time to think about how to sell your business is BEFORE you are ready to do so, and certainly before you are forced to do so! Learn about how to ensure that you can maximize your business’ value, and what is involved in the process of selling when you are ready. The below class covers the following topics:
    * What Drives Value – understanding how your business will be valued, and the intangibles to consider
    * The Selling Process – what goes into selling your business, and how to do it best
    * How to Structure the Transaction – ensure that you are doing it right
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    Want to access this class? Fill out this form: Request Class Recordings and Materials
    About the instructor:
    Diane Hartz Warsoff is the CEO/Co-owner of Transworld Business Advisors of Utah County. Transworld Business Advisors is the world leader in the marketing and sales of businesses and franchises and offers professional services to successfully bring buyers and sellers together. Diane is a risk management and financial professional with extensive experience in commercial financial services, with an in-depth understanding of business valuation and operations. As a former nonprofit executive, she understands the needs of small business owners. Prior to joining Transworld, Diane was the CEO of the Community Development Corporation of Utah and had spent nearly 30 years in commercial banking. Diane earned an MBA in Finance and International Business from the Leonard N. Stern School of Business at New York University and a B.S. in Economics from the Wharton School of Finance at the University of Pennsylvania. Originally from Philadelphia, PA, Diane has lived in Utah for nearly 25 years. She is an active community volunteer, serving as Treasurer of the United Jewish Federation of Utah, while working with several other nonprofits. Diane is a passionate advocate for Holocaust and Genocide/Anti-Hate education in schools, as well as for both living and deceased organ donation, as she is a living kidney donor. She served as a French interpreter at the Salt Lake Winter Olympics in February 2002.
  • Food Delivery 101

    Food Delivery 101

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    Are you new to adding food delivery to your restaurant? Aren’t sure which delivery platform to pick for your business? Trying to innovate during the COVID-19 crisis? Join the guys of Monster Crave as they dive into the pros and cons of the major platforms like DoorDash, Uber Eats, GrubHub, tips and tricks on how be successful with delivery, how to add plugins to your website if you want to do it yourself​, running a virtual kitchen, and more. 

    Watch the full class via the video below. Questions? Email caden@monstercrave.com

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    “At MonsterCrave Foodlabs, we create food brands that are optimized for taste and made for delivery. Founded by three guys from the tech industry that really love food, we decided to bring our techy expertise to the food world.
    Our mission is to increase profit for smart, hard working independent restaurant owners without risk to them. We believe that the future of food delivery is going to be virtual restaurants that exist only on third party delivery apps. So we have created data-driven,     low-overhead, fully branded restaurant concepts so that our fulfillment partners can plug’n’play a virtual concept and bring in an additional stream of revenue from their own kitchen.” 

    – Jason Randall, Chris Cook, Caden Welsh