A logo is not a brand. Your brand is the experience people have with your business, from your messaging to how clients feel when they interact with you. In this workshop, you’ll learn how brand psychology influences buying decisions and how to shape your brand experience so it attracts the right clients, builds trust faster, and increases the perceived value of what you offer. When your brand communicates the right signals, people are more willing to buy and pay more.
Want to access this class? Fill out this form: Request UMLF Class Recordings and Materials
About the Instructor:
Kara Laws is an award-winning entrepreneur, bestselling author, and founder of Launched, a business education company dedicated to helping entrepreneurs build profitable, sustainable businesses – especially in rural communities.
Named Utah Business CEO of the Year, Kara has started seven businesses and successfully sold five. She is the bestselling author of Don’t Suck at Business, a practical, no-nonsense guide to building a business that actually works. Her work centers on strategy, systems, and execution – cutting through noise and breaking business down step-by-step to help owners move from overwhelmed to in control.
From rural Utah, Kara leads events, develops education programs, and advocates for small-town economic growth while raising three boys alongside her husband. She believes you don’t have to choose between building a meaningful business and building a meaningful life – and she has built both.
About Us:Our mission is to empower underserved communities throughout Utah by providing business training and funding to entrepreneurs in start-up & existing businesses that do not qualify for traditional funding sources.
How are we different from other financial institutions?
The UMLF helps people who:
- Are just starting out and don’t have an operating history
- Don’t have enough collateral for a conventional loan
- Have had life events that have had a negative impact on credit scores
We are designed to support business owners by offering small business microloans. Our application and loan process is simple and can provide funds for equipment, inventory, or working capital. Learn more at www.umlf.org